Led a joint webinar to introduce a new video marketing talent recruitment solution for the hospitality industry.
Skills utilized
Social media strategy
Project Management
Presentation design
Video editing
Email marketing
Hcareers launched a new partnership with Workreels, to introduce a video talent recruitment solution for the hospitality industry. Hospitality tends to be slower to adopt new technology, so we needed to highlight the need all companies had that WorkReels could solve, and how easy it was to use.
The Challenge
We launched a joint webinar with WorkReels to walk potential clients through the use cases, and the research behind video marketing success and also give a demo of how easy the app was to use.
We created a multi-channel campaign that included:
Three email invitation journey
Social posts on the Hcareers and WorkReels LinkedIn pages
Personalized email for sales reps to utilize
Post-event email for attendees and registered guests who did not attend
Post-event social media video clips
The Solution
101 registrants
16% engagement on LinkedIn
35% email open rate
9% email click-through rate