Led a joint webinar to introduce a new video marketing talent recruitment solution for the hospitality industry.

Skills utilized

  • Social media strategy

  • Project Management

  • Presentation design

  • Video editing

  • Email marketing

Hcareers launched a new partnership with Workreels, to introduce a video talent recruitment solution for the hospitality industry. Hospitality tends to be slower to adopt new technology, so we needed to highlight the need all companies had that WorkReels could solve, and how easy it was to use.

The Challenge

We launched a joint webinar with WorkReels to walk potential clients through the use cases, and the research behind video marketing success and also give a demo of how easy the app was to use.

We created a multi-channel campaign that included:

  • Three email invitation journey

  • Social posts on the Hcareers and WorkReels LinkedIn pages

  • Personalized email for sales reps to utilize

  • Post-event email for attendees and registered guests who did not attend

  • Post-event social media video clips

The Solution

  • 101 registrants

  • 16% engagement on LinkedIn

  • 35% email open rate

  • 9% email click-through rate

The Results